'Old town white coffee research Essay\r'

'This is where Nanxiang Café, the previous name of experienced townspeoplesfolksfolk albumen cocoa, started its business. Mr. Ng, who found the café in 1948. Old town White Coffee 3in1 classic together with the original chemical formula from 1958 spearheaded a breakthrough in the chocolate exertion.\r\nThe company single-handedly captured the original veritable taste of an otherwise localized fresh cocoa, turning into a mobile commodity a fast moving consumer trusty (FMCG), capturing the South East Asia grocery store.\r\nOld Town White Coffee (OTWC) company was began in 1999, started as a classic hot chocolate shop of White Café in Ipoh, Malaysia. With the warmth of vision and passion to make and administer fine coffee berry to Malaysian home plate and food service industry, the fo to a lower place and administrator director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a deep of Old Town 3-in-1 import snowy coffee.\r\nAfter launching OLD town Bra nd, the company strives to be Malaysia Leading White Coffee producer with profitable festering through a combination of entire growth coupled and strong aftermarket business.\r\n register\r\nIn grade 1999 old town successful commercialized 3 in 1 coffee liquify below the ‘OLDTOWN’ mail name for the retail celestial sphere .\r\nIn grade 2000 old town commenced 1st merchandise of the old town brand 3 in 1 photoflash coffee mix to Singapore.\r\nIn year 2001 old town spread out instant coffee mix’s product line to include diverse variation grow their export market to H.K\r\nIn year 2002 old town expanded their nationwide retail distribution to cover east and west Malaysia via hypermarkets and supermarkets.\r\nIn year 2003 OLDTOWN commercialized their own formulate blend of 3 in 1 instant milk tea\r\nIn year 2004 OLDTOWN successfully manufactured roasted coffee powder for the food service sector and marketed to the retail sector under ‘NAN YANGâ⠂¬â„¢ brand penetrated the exort markets for our instant coffee mix to cover the United separate and U.K.\r\nIn year 2005 OLDTOWN started merchandise instant coffee mix to Taiwan and Indonesia expanded vertically into the foodservices sector by break a chain of café acquittances based on the traditional Ipoh coffee shop put and ambience under the ‘OLDTOWN WHITE COFEE’ brand name.\r\nIn year 2006 OLDTOWN expanded their export market for their instant coffee mix to include Canada and china.\r\nIn year 2007 OLDTOWN started exporting instant coffee mix to Thailand and Philippines .\r\nIn year 2008 OLDTOWN launch their 1st partly own ‘OLDTOWN WHITE deep brown’ café outlet in Singapore\r\nIn year 2009 OLDTOWN expanded into the ready to drink RTD market segment under the ‘OLDTOWN’ brand name.\r\nIn year 2010 OLDTOWN commenced operation of fully owned café outlets in Singapore started exporting instant coffee mix to Australia.\r\nIn yea r 2011 they commenced café operations under PT OLDTOWN Indonesia open the first café outlet in China.\r\nchief operating officer OF OLD TOWN WHITE COFFEE\r\nLee Siew Heng, a Malaysian, aged 46, is the mathematical group Managing Director of Oldtown Berhad and also one (1) of the deuce (2) first Directors of Oldtown\r\nBerhad, since its incorporation on 30 November 2007. He is also a extremity of the Remuneration Committee. He brings with him invaluable industry experience, having accumulated more than 20 eld of experience in the manufacturing and retailing industries, of which more than 10 years is in the coffee boozing industry.\r\nHe has been instrumental in the growth and development of the Oldtown theme of companies and has been a key driving force in the expansion of the Group’s beverage manufacturing and café chain operation businesses. As the Group Managing Director, he is currently responsible for the general strategic direction and overall focusing of the Oldtown Group of companies. Upon completion of his secondary training in 1986, he started his career as Production Manager of Chong Ngai Knitting factory Sdn Bhd, a company involved in the manufacturing of garments.\r\nIn 1991, as General Manager, he was responsible for the overall operations of the tell company. He left the company in 1997 to join CN Supplies Sdn Bhd, a company which was and so involved in the trading of hotel supplies, where he was appointed as a Director, a position which he still holds todate.\r\n'