Hyundai Card

Definition of Strategic Involved or being a part of consciously developed future planning by using visualize to achieve the presidential terms aim through visual, structural and conceptual integration of rule to make its appropriate external and versed identities, products and serve up offerings and missions. Hyundai notification (HC), a Korean source rag company Even though HC was deep for coming into reference point brainpower industries, they make a remarkable growth by design management integrating blade identity. Visual integration by design policy According to Borja de Mozota (2003), strong home run identity can be achieved by visual integration.As figure 1 under show, HC redesigned their logo and typeface based on the shape, ratio and angle of an actual credit poster, perfectly reflecting HCs identity ( derive industrious Media, 2004). With strong design policy supervise by HC soma Lab, the cause is applied to all visual carry in the coherent manner for v isual integration (Total Active Media, 2004). This reflects philosophy and nicety of HC to not only customers but too employees to make strong corporate identity. anatomy 1 Typeface You and I (Source Total Active Media, online, 2004) 1 DM5554 Strategic Design caution Functional Integration by card designConsumers are seeking to verbalise the image of themselves through purchasing a product or service that meets their self-expression and instruction of individuality (Cooper &038 Press, 1995). Similarly, they designed an integrated card hierarchy system according to users antithetic needs. The credit separate are designed using alphabet, bit and colour with their font (Song and Bang, 2006). Moreover, they applied different alphabets to card for different benefits (Song and Bang, 2006). For example, the M card reflects Multiple benefits. Number system shows train of services (e. g. M2 contains more services than M, and M3 than M2).With colour, they defined premium level of cards (see figure 2). Regarding to card design, customers can commiserate this concept easily and feel credit cards desirable. By applying design system to convey consumers lifestyle into product and service, HC successfully fulfills consumers needs. Figure 2 Credit beleaguer Hierarchy (Source Unitas Brand, 2009) Conceptual integration by CSR Design can play eventful role in achieving CSR for companys long-term strategic advantage (Koo and Cooper, 2011). As figure 3 below show, HC has been taking various activities for CSR by giving their design talent.For example, HC designed the dreamlibrary for children who have got cancer and leukemia, jitney stations for public and Super project for cultural &038 arts dispersion (Unitas Brand, 2009). These CSR activities take a shit positive conceptual integration of stake images. 2 DM5554 Strategic Design Management Figure 3 CSR activities (Source Hyundaicardcapital. com, online, 2011) Conclusion Hyundai Card conducts design resources effectively, developing its external and internal identity, creating its product and service based on consumers need. It also enhance positive label image by contributing to society.