Koreanovelas: Now a Better Media than Local Teleseryes?

Eventually, some would start to watch all episode of these luffs, seeing it as something innovative. In contrary, Korean dramas, topical anaestheticly cognise as Cornflakes, wee been aired in our inelegant for more than a decade like a shot. In fact, a crowd of flock grew up reflection them. These shows ar really nothing new to us, moreover why do we patronize them? Why do a lot of race favour them over our own shows? Its mainly because were seeing something different, recrudesce and fresh in Cornflakes.Cornflakes are undeniably one of the latest trends in our inelegant, making us one of the places greatly contact by the throng current of the supposed Halley wave or Korean wave, that refers to the rapid blossom forth of Korean diversion in Asia. The Halley wave consists of mainly Cornflakes, Korean pop (Kop) music, fashion, cosmetics and home appliances, though it is believed that Cornflakes are the ones that started it all. Cornflakes energize reached our count ry in the year 2003, Bright misfire being the first show of this type to be shown.Cornflakes arent an instant hit here in the Philippines. It only reached the first peak of its popularity through and through the show entitled Endless Love. The said drama is greatly cognize through the say recognition of the names Johnny and Jenny, the Pipelined names of the characters of the story. This was greatly followed by the success of Lovers in Paris, Full House, Jewel in the Palace, Stairway to Heaven, and many more. Since then, Filipinos have been keeping an eye out for the next Cornflakes to be shown in the country.Though we are greatly aware of the popularity of Cornflakes in our country, there has been no cover idea or concept on why these have gained a great number of Filipinos patronizing them. (For You In Full Blossom, 201 1) There are two possible reasons behind the fast entry ND general patronizing of Cornflakes in the Philippines (1 ) Cultural globalization of Korea and (2) Cul tural neo-colonialism of Korea in the Philippines.According to weeklies , cultural globalization is the rapid movement of different ideas, attitudes, and values across field borders that results to the standardization of cultural expressions in different countries. The Halley wave is one slip of cultural globalization. Now that it is considered as a big part of Koreans exporting materials, their culture and ideas involved in the wave are rapidly spread all throughout the globe, specially in its neighboring Asian countries. Neo-colonialism, on the other hand, refers to an extension or maintenance of influence of a country over another (Merriam-Webster, 2014).In a study conducted by Aimer Associable and Johnson bromeosin of the Mindanao State University entitled Koreans Philippine Invasion, it stated that the Philippines is now under(a) the neo- colonization of South Korea. It is described as a form of colonialism that uses divers(a) art and culture to influence another country or area. such colonialism is described as enjoyable and exciting and not bloody r catastrophic and that is the reason why Filipinos are not fighting against it, but instead are patronizing it. (Associable, Eosin, 2013) As part of our culture, Filipinos are rattling accommodating, not only towards new people but also towards new ideas.This is one of the reasons why we welcome the perspectives of other countries easily and without hesitation and indeed forming the idea that anything foreign is good. Even before Cornflakes reached the Philippines, there has been a number of foreign TV shows that have been aired here in the country, such as Marimba (1996) from Latin America, and Meteor Garden (2003) from Taiwan. For You In Blossom, 2012). Popularity in our country mainly refers to the number of viewers of the show, and the shows mentioned were considered successful repayable to the high number of followers that watched them.In the same way as people in the Philippines welcomed Mari mba and Meteor Garden, we accepted Cornflakes with open arms, even though the ideas from their shows are very different from ours and new to us. For example, Philippines was never an imperial country and the idea of a kingdom or an empire was not usual to us. But Cornflakes have offered to us stories of Koreans different misdoings and dynasties. Since this concept was not ordinary, it excrete to people becoming more curious of it, budding questions deal, What does it look like? and How does it work? and they watch the new shows to gain answers.In terms of new people, Cornflakes have offered to us new actors and actresses to idealize. Idealization refers to the excessive admiration of or homage to a person (Merriam-Webster, 2014) and it has been a part of the behavior of Filipinos who love watching television to idealize. Idealization, in simple terms, means imitating their idols way of dressing and harangue and itching their every move and this is very evident nowadays, espe cially to the jejune generation. We can see people now on the streets wearing attire and (sometimes) hair with cheerful colors, imitating their Korean idols.Not only are those, but people also are now very fond Of eating Korean food and some also learn the Korean language, also known as Handful, which are commonly seen and heard in Cornflakes. In this consentaneous process of cultural globalization and neo-colonization, Koreans striver to improve a lot of aspects in their dramas. Now, its not only because Cornflakes are a part of the Halley wave. It is now about having the high quality sets, artists and plots that piques the interest of the eyes of the Filipinos.Though both of the dramas from Cornflakes and our local telemeters are good sources of entertainment and cultural knowledge, Korean dramas are better than Filipino dramas in terms of the different elements involved in the outturn of these television series such as the story line and pace, scaffolding and blocking of scen es, and the actors and actresses that portray the dramas characters. Despite the growing popularity of Cornflakes, their ratings on our local Hansel have remained low, relative to our local telemeters.