Amazon.com Case Study Essay -- Business Marketing Management

The objective of this episode study is to outline and provide a brief overview of virago.coms (virago) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer selective information will impact future business.In addition, we deal analyzed viragos strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we live with recommend a course of action as to how amazon should react to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities. amazons Mission and Strategic Direction amazon.com, Inc. is an internet retailer headquartered in Seattle, capital letter founded by CEO Jeff Bezos. Their mission and strategy is quite simply to tin Earths Biggest Selection and to be Earths approximately customer-centric party, where customers can find and discover anything they may want to buy online and we essay to liberty chit our customers the lowest possible price.1 And, if they cant stand by they will point the customer to a site that can. The caller accomplishes this by operating six global internet sites www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants and amazon Marketplace programs, amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell ph bingles, tools and hardware, the list is al nigh endless. In order to admit quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to discover their goal of lowering prices. Additionally, Amazon has formed partnerships and alliances with publishers, other on-line retailers, engineering providers, either handling thei r web site operations or linking brick-and-mortar entities to its practical(prenominal) storefront. As part of their diversification strategy, Amazon recently acquired Internet plastic film Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is sensation of many Amazon is making expand its product and service offerings. The company is also preparing to sell internet domain names and already ... ...omers. practicable future partnerships could involve companies like AT&T who is currently growth a web cents card for online shopping. This partnership could also lead to engineering developments which Amazon already uses to leverage its position. All in all Amazon should do well if it continues to stay true to its mission the customer.References Amazon.com, Investor Relations, About Amazon.com, annual Report, Privacy Notice,, Web Services, www.amazon.com, Online, May 2003, www.amazon.comKaplan, Simon, The Right Fit, www.cio.com, Online, May 2003 www.cio.com/archive/120101/ play off content.htmlDignan, Larry, The Day Ahead Dot-coms grow up, chief execs step out, www.zdnet.co.uk, Online, May 2003, Fool.com, Amazons CEO Letters, www.fool.com, Online, May 2003, www.fool.com/server/foolprint.asp?file==/news/foth/2002/foth021119.htmBannan, Karen J., defend Battle, Media Week, EBSCOhost, Online, May 2003, Vol. 10 Issue 9, P72, 2p, 5c Hoovers.com, Profile, www.hovers.com, Online, May 2003, www.hoovers.com/premium/profile/3/0,2147, 51493,00.htmlFortune.com, Amazon Can Amazon Be Saved?, www.fortune.com, Online, May 2003, www.fortune.com Amazon.com effect Study Essay -- Business Marketing ManagementThe objective of this character reference study is to outline and provide a brief overview of Amazon.coms (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.In addition, we have analyzed Amazons strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.Amazons Mission and Strategic DirectionAmazon.com, Inc. is an internet retailer headquartered in Seattle, capital of the United States founded by CEO Jeff Bezos. Their mission and strategy is quite simply to offer Earths Biggest Selection and to be Earths most customer-centric company, where customers can find and discover anything they may want to buy online and we endeavor to offer our customers the lowest possible price.1 And, if they cant helper they will point the customer to a site that can. The company accomplishes this by operating six global internet sites www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is almost endless. In order to watch over quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to becoming their goal of lowering prices. Additionally, Amazon has formed partnerships and alliances with publishers, other on-line retailers, engineering providers, either handling their web site operations or linking brick-and-mortar entities to its virtual(prenominal) storefront. As part of their diversification strategy, Amazon recently acquired Internet film Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is one of many Amazon is making expand its product and service offerings. The company is also preparing to sell internet domain names and already ... ...omers. come-at-able future partnerships could involve companies like AT&T who is currently ontogeny a web cents card for online shopping. This partnership could also lead to engine room developments which Amazon already uses to leverage its position. All in all Amazon should do well if it continues to stay true to its mission the customer.References Amazon.com, Investor Relations, About Amazon.com, annual Report, Privacy Notice,, Web Services, www.amazon.com, Online, May 2003, www.amazon.comKaplan, Simon, The Right Fit, www.cio.com, Online, May 2003 www.cio.com/archive/120101/ perish content.htmlDignan, Larry, The Day Ahead Dot-coms grow up, chief execs step out, www.zdnet.co.uk, Online, May 2003, Fool.com, Amazons CEO Letters, www.fool.com, Online, May 2003, www.fool.com/server/foolprint.asp?file==/news/foth/2002/foth021119. htmBannan, Karen J., book of account Battle, Media Week, EBSCOhost, Online, May 2003, Vol. 10 Issue 9, P72, 2p, 5c Hoovers.com, Profile, www.hovers.com, Online, May 2003, www.hoovers.com/premium/profile/3/0,2147, 51493,00.htmlFortune.com, Amazon Can Amazon Be Saved?, www.fortune.com, Online, May 2003, www.fortune.com