Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing communications Plan - Essay Example- introduce new ways and new experiences of eating chocolates, make passn the expert advances in the manufacturing process, i.e. sugar-free chocolates, chocolates with fruits and nuts, chocolates with cereals, etc.- While there is common notion that chocolate purchases even out during economic recession, there are reports that suggest portion of the consumer budget is being used for personal indulgence, as indicated by the decline in savings ratio during economic downturn. Strategic communications must be able to fair game this market that will spend on chocolates for indulgence in spite of economic downturn- Strategies should embarrass campaigns that will highlight the lingering good feelings resulting from eating chocolates at a time when negative sentiments brought to the highest degree by economic recession dominate the general mood of the publicGiven the above objectives, the selling communication efforts should be able to con tribute to the overall target of the chocolate confectionary industry to grow by as much as 17 percent in the next five years, or an emergence of two percent in real terms.Message 3 Chocolates are produced by corporate citizens who give back to society what it has received from the public. It practices social responsibility and looks after the welfare of the community where it operates.To communicate effectively, the promotional materialal mix efforts will have to hire advertising agencies to develop effective sales ads sales promotion specialists to design targeted sales promotion programs direct-marketing specialists to build database and interact with customers and prospects by mail and telephone web developers/ artistic creation design artists/IT experts to develop and maintain the marketing campaign online, and public relations firms to supply product advancement and develop positive image for chocolate products and the chocolate-eating habits. What is important in the mark eting