How to Use Multimedia to Bolster Your Marketing Strategy [PODCAST]

How to Use Multimedia to Bolster Your Marketing Strategy [PODCAST] Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer. Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode! Some of the highlights of the show include: Information about Instapage, including their impressive conversion rate. A few tips on landing page advertising personalization and why A/B testing is so important. Why it’s so important to include multimedia content in any marketing strategy. How Ander integrated interactive multimedia content into the marketing strategy at Instapage and what he was hoping to achieve. How personalization has helped boost project results at Instapage. Some insights on the process for launching a webinar. Ander’s process for organizing a podcast. Tips for getting quality engagement from your listeners or readers. Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy. If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ander: â€Å"I like to hold back from giving one-size-fits-all optimization tips because every business is different.† â€Å"A podcast is a great opportunity to cultivate relationships.† â€Å"The most rewarding thing about what I do is hearing from people.†